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Magento Optimization

SanoraSantoro65 조회 수:10 2017.06.07 06:48
Magento, owned by eBay, is one of the most widely used eCommerce websites today that folks to choose to grown their online business. In this post, we will discuss tips how to speed up Magento performance this means you may lose any sales anticipated to high abandonment rate or an unsatisfying consumer experience.


When it comes to choosing an e-commerce CMS or platform you have a lot of options. You might go with WooCommerce which is an extension of WordPress, Shopify, Volusion, and an amount of other ones. The reason a lot of companies choose Magento is because it is just a very powerful platform with a high level of functionality and customizability. It is highly scalable, meaning there would be no need to in order to a different platform later on as you scale up.

According to BuiltWith, 16% of the top 95, 000 eCommerce websites are using Magento, 22% if we also include Magento Enterprise. And WooCommerce comes in at a detailed second with 12%.

magento market share
eCommerce Marketshare Source: BuiltWith

According to Google Developments, the activity around Magento is still very high, since it's official release in 2008. However, WooCommerce and Shopify have seen very rapid and regular growth over the previous several years so it will be interesting to see where Magento will be in the next five years.

google trends magento
Magento vs WooCommerce compared to Shopify Source: Google Developments

Speed Up Magento
Magento and WooCommerce are both known for having issues with speed and their performance degrading over time. Making sure your e-commerce solution is running fast is one of the main factors to your sales, SEO rankings, abandonment rate, and the shoppers overall user experience.

If an e-commerce site is making $100, 000 per day, a 1 second site delay could potentially cost you $2. 5 mil in lost sales every year. - Kissmetrics
Comply with these tips below how to speed up Magento and maintain it operating fast to ensure returning shoppers and sales.

Rate Up Magento Index
Most current Version
Content Delivery Network
Utilize Caching
Enable Level Catalog
Image Optimization
Concatenate (merge) CSS and Javascript Files
Enable Magento Collection
Clean Up Magento Repository & Logs
Fewer Extension cables & Modules
MySQL Setup
Update Indexes
PHP Accelerators
Choose Fast Web Hosting
1 ) Latest Edition
It is very important that you are always running the latest version of Magento as revisions generally contain bug maintenance tasks and satisfaction improvements. There are three main steps when it comes to updating a Magento installation.

magento logo

Install a fresh version the Magento data file tree (the version you are attempting to upgrade to)
Go the installer from the file tree on top of the outdated databases (thereby upgrading the database)
Move over themes and custom extensions from the old version to the current version.
Upgrading Magento is a little more work than upgrading WooCommerce or Shopify, but Magento has a good complex tutorial how to completely upgrade Magento.

Magento also will do a good job of notifying you of important updates that become available within your notifications/messages inbox (depending on which version of Magento you're using.

magento upgrade notices

2. Content Delivery Network
Implementing an Articles Delivery Network (CDN) with Magento is one of the easiest ways to instantly see decreased insert times. By doing this, you will make sure you are serving your assets (product images, javascript, CSS) from multiple locations around the globe so they are delivered faster to your shoppers.

CDN

KeyCDN has a simple incorporation with Magento and Magento 2. Both can be setup with HTTP and HTTPS configurations.

3. Employ Caching
There are many kinds of caching that can be implemented with Magento. Many people have great success combining NGINX & APC + Memcache & Varnish caching.

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