XpressEngine

온라인상담

메뉴 건너뛰기



Magento Optimization

PauletteQui847533658 조회 수:23 2017.06.07 19:40
Magento, owned by eBay, is one of the most widely used eCommerce programs today that folks to choose to grown their online business. In this post, we will discuss tips how to speed up Magento performance this means you avoid lose any sales scheduled to high abandonment rate or an unsatisfying customer experience.


When it comes to choosing an e-commerce CMS or platform you have a lot of options. You might go with WooCommerce which is an extension of WordPress, Shopify, Volusion, and a quantity of other ones. The reason a lot of companies choose Magento is because this can be a very strong platform with a high level of functionality and customizability. It is highly scalable, meaning there would be no need to in order to a different platform later on as you scale up.

According to BuiltWith, 16% of the top 75, 000 eCommerce websites are using Magento, 22% if we also include Magento Enterprise. And WooCommerce comes in at an in depth second with 12%.

magento market share
eCommerce Marketshare Source: BuiltWith

According to Google Styles, the activity around Magento is still very high, since it's official release in 2008. However, WooCommerce and Shopify have seen very rapid and regular growth over the previous couple of years so it will be interesting to see where Magento will be in the next five years.

google trends magento
Magento vs WooCommerce as opposed to Shopify Source: Google Developments

Speed Up Magento
Magento and WooCommerce are both known for having troubles with speed and their performance degrading over time. Making sure your e-commerce solution is running fast is one of the main factors to your sales, SEO rankings, abandonment rate, and the shoppers overall user experience.

If an e-commerce site is making $100, 000 per day, a 1 second webpage delay could potentially cost you $2. 5 , 000, 000 in lost sales every year. - Kissmetrics
Comply with these tips below how to speed up Magento and maintain it operating fast to ensure returning shoppers and sales.

Rate Up Magento Index
Most recent Version
Content Delivery Network
Utilize Caching
Enable Smooth Catalog
Image Optimization
Concatenate (merge) CSS and Javascript Files
Enable Magento System
Clean Up Magento Repository & Logs
Fewer Exts & Modules
MySQL Construction
Update Indexes
PHP Accelerators
Choose Fast Web Hosting
1 ) Latest Edition
It is very important that you are always running the latest version of Magento as improvements generally contain bug repairs and satisfaction improvements. There are three main steps when it comes to improving a Magento installation.

magento logo

Install a fresh version the Magento document tree (the version you are attempting to upgrade to)
Work the installer from the file tree on top of the outdated databases (thereby upgrading the database)
Move over themes and custom extensions from the old version to the current version.
Upgrading Magento is a little more work than upgrading WooCommerce or Shopify, but Magento has a good specific tutorial how to completely upgrade Magento.

Magento also will do a good job of notifying you of important updates that become available within your notifications/messages inbox (depending on which version of Magento you're using.

magento post on notices

2. Content Delivery Network
Implementing an Articles Delivery Network (CDN) with Magento is one of the easiest ways to instantly see decreased fill times. By doing this, you will make sure you are serving your assets (product images, javascript, CSS) from multiple locations around the globe so they are delivered faster to your shoppers.

CDN

KeyCDN has an easy the usage with Magento and Magento 2. Both can be setup with HTTP and HTTPS configurations.

3. Employ Caching
There are many varieties of caching that can be implemented with Magento. Many people have great success combining NGINX & APC + Memcache & Varnish caching.

If you have any kind of inquiries relating to where and ways to utilize magento optimization, you can contact us at the web-page.